“A New Dawn for Coffee: Ruto Champions Farming Revival as Earnings Grow”
President Ruto’s call to invest in coffee farming reflects growing optimism in the sector. With rising prices, improved governance, and renewed government support, coffee farming is poised for a comeback. For Kenyan farmers, this presents a timely opportunity to tap into a revitalised industry that promises better returns and long-term sustainability
“A New Dawn for Coffee: Ruto Champions Farming Revival as Earnings Grow”
President William Ruto has called on Kenyan farmers to embrace coffee farming, citing improving prices and sweeping reforms aimed at revitalising the sector. His appeal comes at a time when global coffee prices are on the rise and the government is implementing major policy changes to make the industry more profitable for farmers.
In recent weeks, President Ruto signed into law the Coffee Act, 2023, a landmark piece of legislation designed to transform Kenya’s coffee industry. The law establishes the Coffee Board of Kenya, which will regulate, promote, and oversee the sector, replacing the Agriculture and Food Authority (AFA) in coffee-related functions.
The reforms are part of a broader strategy to restore coffee as one of Kenya’s leading cash crops and a key source of foreign exchange.
One of the main reasons behind the President’s push is the steady increase in coffee prices. Recent data shows that export prices have risen significantly, with averages climbing from about $4.90 per kilogram in 2024 to $7.21 per kilogram in 2025.
At the farm level, earnings have also improved, with farmers reportedly receiving more than double what they earned just a few years ago
BY WANGECI IRUNGU
