StarTimes Media has unveiled its Easter campaign, “Recharge & Get Upgraded”, offering subscribers premium content at no extra cost. Running from 15th March to 30th April 2026, the initiative automatically upgrades customers to the next higher bouquet for a full month when they recharge their current subscription, delivering a richer and more immersive viewing experience without additional charges. Speaking on the development, Myke Mwai, Head of Content at StarTimes, said the campaign is designed to bring families together and elevate the home entertainment experience this festive season. “Easter is a special time for families to come together, reflect, and celebrate. At StarTimes, we understand the role entertainment plays in creating shared moments. That’s why we are proud to offer our customers an upgrade that gives them access to even more premium content at no extra cost,” Mwai said. The campaign features a diverse mix of content for all tastes and age groups. Adults can enjoy blockbuster Hollywood films, gripping drama series, addictive telenovelas, and popular Indian dramas, turning every evening into a cinematic experience. For lovers of reality TV and lifestyle shows, StarTimes also offers a selection of cooking shows, talk shows, and entertainment programs that cater to the whole family. “We are committed to ensuring every household enjoys the very best of television this season and truly feels part of the celebration.” Sports enthusiasts are in for a thrilling Easter as well. The Carabao Cup final promises a high-stakes clash between Manchester City and Arsenal, while football fans following La Liga will witness a tight race with Barcelona leading Real Madrid by just four points. Subscribers can also enjoy live coverage of other major leagues, including the Premier League and Serie A, as well as sports highlights and analysis. He said children are not left out of the Easter festivities noting that the company offers a rich kids’ lineup, featuring favorites such as Batman, Super Wings, Interstellar Ella, and Sonic X, along with educational programs and animated movies, ensuring young viewers remain entertained and engaged throughout the holiday. “We want every household to enjoy a complete entertainment package this Easter. From movies and series to sports and kids’ programming, we have something for everyone,” Mwai added.
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