Safaricom Eyes Smart Homes with Faster Fibre Upgrade
The move comes as Kenya’s home internet market becomes increasingly competitive, with providers focusing on speed, reliability, and value retention as households shift from mobile data to fixed broadband solutions for work, entertainment, and education.
Safaricom has upgraded its Home Fibre service, increasing internet speeds by up to 2.5 times at no additional cost, in a move that intensifies competition in Kenya’s fixed broadband market as demand for home connectivity continues to rise.
The upgrade applies across all existing packages, with customers retaining their current pricing. Entry-level plans now deliver speeds of up to 15 Mbps, mid-tier packages have been raised to 35 Mbps and 80 Mbps, while premium users will access speeds of up to 400 Mbps, targeting high-consumption households.
The move comes as Kenya’s home internet market becomes increasingly competitive, with providers focusing on speed, reliability, and value retention as households shift from mobile data to fixed broadband solutions for work, entertainment, and education.
“As homes become increasingly connected, reliable high-speed internet is no longer a luxury but an essential service for modern living,” said Safaricom CEO Peter Ndegwa. “By upgrading Home Fibre speeds, we are delivering greater value to our customers, strengthening our market leadership, and laying the foundation for smarter, more connected homes and communities across Kenya.”
He said the upgrade is aimed at improving performance in households with multiple users and devices, where bandwidth demand has steadily increased due to simultaneous streaming, video conferencing, and cloud-based usage.
Safaricom, which reports coverage of more than 800,000 homes, continues to expand its fibre footprint as part of its broader push into fixed internet services, a segment that has seen steady growth alongside rising digital adoption.
Industry trends indicate that fixed broadband is becoming a key battleground for telecom operators, as consumers prioritise stability and speed over mobile-only internet solutions.
The upgrade also reflects wider shifts in digital consumption patterns, driven by streaming platforms, remote work tools, online education, and smart home technologies that require higher and more consistent bandwidth.
Safaricom says the enhancement is part of its long-term strategy to strengthen its position in the home internet market while aligning with the growing demand for high-capacity, reliable connectivity in Kenyan households.
